On December 17, 2025, X.com, previously known as Twitter, took legal action against the startup Operation Bluebird, which is seeking to capitalize on the Twitter brand to create a new social network.
The Legal Battle: X.com vs Operation Bluebird
Operation Bluebird, a new startup, recently announced plans to launch a new social network inspired by the design and identity of Twitter. This move aims to take advantage of the legacy of the Twitter brand, which has since transformed into X.com under Elon Musk's leadership. The startup even registered the domain Twitter.new to begin accepting user handle reservations, which triggered a response from X.com.
In reaction, X.com filed a lawsuit against Operation Bluebird, accusing the startup of attempting to steal the Twitter brand name and use it without authorization. In its complaint, X.com emphasized that many users still refer to X as "Twitter" and use the term "tweets" to describe posts.
Updates to Terms of Service
As tensions rise, X.com has updated its terms of service, which will take effect on January 15, 2026. The key update warns users that "No provision of the Terms grants you the right to use the name X or Twitter, or any of the trademarks, logos, domain names, other distinctive features of the brand, and other intellectual property rights of X or Twitter, without our explicit written consent."
Seeking Financial Compensation
In addition to halting the use of the Twitter brand, X.com is also seeking financial damages for the harm caused by Operation Bluebird's alleged infringement of intellectual property rights.
Legal Question: Can X Lose Its Rights to the Twitter Brand?
A key legal question is whether Operation Bluebird can claim the Twitter brand, based on the argument that X.com has "abandoned" its use. According to U.S. law, a trademark can be considered abandoned if its use has been discontinued with no intention to resume. However, many legal experts argue that Twitter's brand remains well-protected due to its cultural significance and continued usage by the public.
Conclusion
This legal dispute between X.com and Operation Bluebird highlights the importance of protecting trademarks and intellectual property in the digital age. Although Twitter has transformed into X.com, the cultural and social impact of the old Twitter brand remains strong, creating new challenges for companies looking to leverage its fame.
Will this legal battle lead to major changes in how companies handle trademark rights in the future?