In a remarkable shift on the digital scene, Threads, the platform owned by Meta, has been rapidly catching up to its competitor X (formerly Twitter) in terms of daily active users on smartphones.
Remarkable Growth for Threads' User Base
According to the latest reports, the number of daily active users of the Threads app on smartphones (both Android and iOS) reached 115.1 million in June 2025, reflecting an annual growth rate of 128%.
In contrast, X is experiencing a notable decline in its mobile audience, with the number of daily active users dropping to 132 million, a 15% decrease over the past year.
Mobile Battle: Threads Closing the Gap
If this growth trend continues, it's expected that Threads will surpass X in terms of active users on smartphones by the end of the summer of 2025, making it one of the leading competitors to X in the microblogging and real-time communication space.
🖥️ X Still Dominates on the Web
Despite the decline on smartphones, X still maintains a significant lead on desktop devices, recording about 145.8 million daily visits, compared to just 6.9 million for Threads.
This disparity indicates that X's audience still relies heavily on desktop usage, while Threads is making significant strides in mobile usage.
What Does This Shift Mean?
- Changing Usage Habits: Users are increasingly preferring mobile interactions, a space where Threads is showing growing dominance.
- Declining Impact of X on Mobile: The sharp decline in usage suggests a potential decrease in X's popularity among daily mobile users.
- Golden Opportunity for Meta: If Meta can capitalize on this momentum, Threads could become the top platform for real-time mobile microblogging.
Conclusion
In conclusion, Threads is steadily advancing toward overtaking X in the mobile space. With this upward trend continuing, we may witness a dramatic shift in the social media platform rankings in just a few months, with Threads becoming the first choice for smartphone users in the realm of microblogging and quick content sharing.
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social media